Résumé (Please see my Recommendations page and LinkedIn for additional recommendations.)
Joan's experience in education and industry combines visual communications and business marketing. She has worked with over 2000 students, teaching the art of visual conceptualization as applied to both design and photography.
Summary
Creative project management: Marketing/business development, strategic and tactical planning, relationship management, budget development/tracking, proposal writing, staff hiring/management.
Creative direction, art direction, design/production for corporate, agency, government and educational institutions.
Experience creating admissions marketing materials for Hallmark Institute of Photography, a unique post-secondary professional photography school.
Clients have included public health organizations, computer software/hardware corporations, builders, real estate agencies, insurance companies, fine woodworking companies, paper companies, musicians, catalog companies, human resource corporations and educational institutions requiring video and print training materials.
Exhibit and photographic gallery design including development and execution of gallery marketing materials.
Educational program development, needs assessment, program planning, implementation, administration and evaluation for Design/Imaging Arts department/curriculum for up to 240 student enrollment.
Specialties
• Highly skilled graphic designer/art director; visual information specialist.
• Excellent ability to inspire others, to communicate and explore personal vision through group and one-on-one mentoring.
• Adept at overall creative concepting including graphic/photographic concepting/editing, manipulation, retouching/color correction. Video storyboarding/concepting.
• Excellent interpersonal communication skills for relating to audience of diverse composition and perspectives.
• 15+ years teaching; design and photographic instruction utilizing Adobe Photoshop, InDesign, Illustrator and Adobe Lightroom.
• Strong written communication skills. Highly organized. Able to effectively manage creative deadlines and budgets.
• Effectively collaborate with all creative team members. Excellent client communcation.
Experience
Principal/Art Director
Joan Terry Design, 2008 – Present, Greater Atlanta Area and Shelburne Falls, MA.
• Messaging and concept development/design for print promotional and editorial materials, trade show exhibits, and the web.
• Identification, planning and development of marketing and educational strategies; client engagement at all levels.
• Art direction, design, execution; project management including interface with vendors and budget development/tracking.
• Photography, photographic editing and photo manipulation/retouching; liaison with photographers.
• Proposal writing; copywriting as needed, copy editing.
• Selection, hiring and management of team personnel.
Adjunct Faculty, Design
Design Department, Westwood College, August 2013 — Present, Atlanta GA.
Courses taught: Drawing & Perspective. Digital Photography; utilization/instruction of Adobe Photoshop CS6. History of Graphic Design.
Part-Time Faculty, Graphic Design
Art Department, University of West Georgia, Spring Semester 2013, Carrollton, GA.
Taught 3 courses: Graphic Design I: Typography I; Graphic Design II: Typography II and Graphic Design III: Type & Image. Utilization/instruction of Adobe InDesign, Illustrator & Photoshop CS6.
Lecturer/Workshop Presenter
Women In Focus Photographic Association, February 2013, Atlanta, GA.
Topic: Photographic concept development.
Director of Advertising
Hallmark Institute of Photography, 1999 – 2011, Turners Falls, MA.
Identification, development, creative direction, design and production of marketing/advertising projects including posters, brochures, catalogs, full-page major magazine advertisements, identity materials, billboards, website advertising materials and gallery exhibits/promotional materials including e-mail blasts. Project work was provided for both the Institute and the Gallery at Hallmark.
Director of Design and Imaging Arts
Hallmark Institute of Photography, 2004 – 2011.
• Provided direction and recommended new instructional strategies in an extremely current digital imaging environment.
• Provided leadership, guidance and encouragement to Design/Imaging Arts instructors.
• Chose all student portfolio work for advertising and all general school/curriculum use.
• Succesfully contributed to updating/changing the visual direction of the school.
• Conferenced with 240 students for review of photographic portfolios and business plans.
• Met regularly with Digital Imaging Team and entire faculty to establish curriculum needs.
• Interviewed, hired (team hire), supervised and provided performance feedback to Design/Imaging Arts faculty.
Instructor
Hallmark Institute of Photography, 1992 – 2011.
Post-secondary instruction of Visual Arts I and II, Basic Design, Typographic Design I & II, Photographic Critique, Introduction to Color Theory, Advertising Design, Introduction to Advertising, Resumé Writing, Introduction to Contemporary Art History. Instruction of Adobe Photoshop & Adobe InDesign.
• Developed curriculum including lectures, exercises, assignments, field trips, photographic exhibits and evaluation/grading.
• Design and photographic instruction utilizing Adobe Creative Suite CS5.5 (Photoshop, InDesign, Illustrator, Bridge) Lightroom, PowerPoint, Keynote, Microsoft Office. Instruction of Adobe Photoshop CS5.5 and Adobe InDesign CS5.5.
• Design and development of PowerPoint/Keynote presentations and other teaching materials.
• Met/conferenced weekly and effectively inspired, encouraged and guided numerous individual students.
• Developed and presented instruction and lectures to audiences of 30 to 250; attained excellent student evaluations.
• Provided feedback/evaluation to students on a weekly/biweekly basis. Submitted & maintained accurate records of attendance, grades and student action reports.
Partner/Art Director
Manning/Terry Communications Design, 1998 – 2008, Shelburne Falls, MA.
Same responsibilities seen at Joan Terry Design with the addition of art direction/design including storyboarding for video, and multi-image presentations.
Partner/Art Director
Mitchell Anthony Associates, Greenfield, MA.
Full service advertising agency.
Art Director/Graphics Coordinator
International Human Resources Development Corp., Boston, MA.
Art direction and project supervision for broadcast quality, technical training videos and accompanying collateral for corporations in the international petroleum industry. Art directed multiple projects, personnel and program budgets. Program budgets averaged $60,000 — $100,00; designed for world-wide distribution. Start-up/development of art department; hired/trained a staff of 15 design professionals. Resolved complaints and art department conflicts. Coordinated vendor relations. Storyboarding for 1 hour video programs, worked closely with scientific technical specialists. Clients included Exxon, Schlumberger Ltd., AGIP, Phillips, ARAMCO, Texaco, The Shell Companies, and British Petroleum.
Media Specialist/Designer
Institute for Urban Transportation, Bloomington, IN.
Development and design of multi-image presentations, and branding materials including logos, transit maps, and bus exterior striping designs for cities in Indiana over 50,000. Photography for newsletter.
Education
M.S., Education, Instructional Systems Technology and Curriculum Development, Indiana University, Bloomington. Plus 11 credits.
B.S., Art, University of Wisconsin, Madison.
Related Training
Ongoing training with Lynda.com tutorials. Adobe Connect Solutions eLearning Seminar, Atlanta, 2013. Social Media Workshop, Sponsored by Power to Give, Atlanta, 2013. Adobe/Mobile Solutions and Web Experience Management Workshop, Atlanta, 2012. Adobe InDesign Training, Boston, 2008. Adobe Photoshop Workshop, Compumaster, Springfield, MA 2007. Adobe InDesign Conference, InDesign Advanced Seminars, Chicago 2006. Adobe Photoshop Workshop, Compumaster, Springfield, MA 2005. Generation Y Workshop with Eric Chester, 2007.
Accomplishments and Associations
Photographic Exhibit (6 photographs/group show), Green Trees Gallery, Northfield, MA.
Collective Visions, inaugural show, faculty group photographic exhibit, The Gallery at Hallmark.
Lens and Keyboard as Palette, photographic exhibit and TV interview, Amherst Media, Amherst, MA.
Gold Award, Western Massachusetts Advertising Club, Direct Mail category. Client: Dek Tillet Ltd.
Gold Award,Western Massachusetts Advertising Club, Brochure/Catalog category. Client: Country Log Homes.
Gold Award, Western Massachusetts Advertising Club, Brochure/Catalog category. Client: Erving Paper.
Gold Award, Boston/New England Association for Multi-Image, “It’s Measureable, It’s Memorable”, Art Director. Client: Ackerley Communications.
Gold Award, Boston/New England Association for Multi-Image, “Sippican Da”, Art Director. Client: Sippican Ocean Systems.
Gold Award, Boston/New England Association for Multi-Image, “Information Age”, Art Director. Client: Wang Computers.
Silver Award, Boston/New England Association for Mulit-Image, Art Director. Client: Very Fine.
Professional Photographers of America.
Student Photographic Society.
Advertising Club of Western Massachusetts.
Pioneer Valley Symphony Chorus.
Outdoor Club of Atlanta.
Board Member, Full Radius Dance Company, Atlanta.
Southeastern Photographic Society, Atlanta
Creative direction, art direction, design/production for corporate, agency, government and educational institutions.
Experience creating admissions marketing materials for Hallmark Institute of Photography, a unique post-secondary professional photography school.
Clients have included public health organizations, computer software/hardware corporations, builders, real estate agencies, insurance companies, fine woodworking companies, paper companies, musicians, catalog companies, human resource corporations and educational institutions requiring video and print training materials.
Exhibit and photographic gallery design including development and execution of gallery marketing materials.
Educational program development, needs assessment, program planning, implementation, administration and evaluation for Design/Imaging Arts department/curriculum for up to 240 student enrollment.
Specialties
• Highly skilled graphic designer/art director; visual information specialist.
• Excellent ability to inspire others, to communicate and explore personal vision through group and one-on-one mentoring.
• Adept at overall creative concepting including graphic/photographic concepting/editing, manipulation, retouching/color correction. Video storyboarding/concepting.
• Excellent interpersonal communication skills for relating to audience of diverse composition and perspectives.
• 15+ years teaching; design and photographic instruction utilizing Adobe Photoshop, InDesign, Illustrator and Adobe Lightroom.
• Strong written communication skills. Highly organized. Able to effectively manage creative deadlines and budgets.
• Effectively collaborate with all creative team members. Excellent client communcation.
Experience
Principal/Art Director
Joan Terry Design, 2008 – Present, Greater Atlanta Area and Shelburne Falls, MA.
• Messaging and concept development/design for print promotional and editorial materials, trade show exhibits, and the web.
• Identification, planning and development of marketing and educational strategies; client engagement at all levels.
• Art direction, design, execution; project management including interface with vendors and budget development/tracking.
• Photography, photographic editing and photo manipulation/retouching; liaison with photographers.
• Proposal writing; copywriting as needed, copy editing.
• Selection, hiring and management of team personnel.
Adjunct Faculty, Design
Design Department, Westwood College, August 2013 — Present, Atlanta GA.
Courses taught: Drawing & Perspective. Digital Photography; utilization/instruction of Adobe Photoshop CS6. History of Graphic Design.
Part-Time Faculty, Graphic Design
Art Department, University of West Georgia, Spring Semester 2013, Carrollton, GA.
Taught 3 courses: Graphic Design I: Typography I; Graphic Design II: Typography II and Graphic Design III: Type & Image. Utilization/instruction of Adobe InDesign, Illustrator & Photoshop CS6.
Lecturer/Workshop Presenter
Women In Focus Photographic Association, February 2013, Atlanta, GA.
Topic: Photographic concept development.
Director of Advertising
Hallmark Institute of Photography, 1999 – 2011, Turners Falls, MA.
Identification, development, creative direction, design and production of marketing/advertising projects including posters, brochures, catalogs, full-page major magazine advertisements, identity materials, billboards, website advertising materials and gallery exhibits/promotional materials including e-mail blasts. Project work was provided for both the Institute and the Gallery at Hallmark.
Director of Design and Imaging Arts
Hallmark Institute of Photography, 2004 – 2011.
• Provided direction and recommended new instructional strategies in an extremely current digital imaging environment.
• Provided leadership, guidance and encouragement to Design/Imaging Arts instructors.
• Chose all student portfolio work for advertising and all general school/curriculum use.
• Succesfully contributed to updating/changing the visual direction of the school.
• Conferenced with 240 students for review of photographic portfolios and business plans.
• Met regularly with Digital Imaging Team and entire faculty to establish curriculum needs.
• Interviewed, hired (team hire), supervised and provided performance feedback to Design/Imaging Arts faculty.
Instructor
Hallmark Institute of Photography, 1992 – 2011.
Post-secondary instruction of Visual Arts I and II, Basic Design, Typographic Design I & II, Photographic Critique, Introduction to Color Theory, Advertising Design, Introduction to Advertising, Resumé Writing, Introduction to Contemporary Art History. Instruction of Adobe Photoshop & Adobe InDesign.
• Developed curriculum including lectures, exercises, assignments, field trips, photographic exhibits and evaluation/grading.
• Design and photographic instruction utilizing Adobe Creative Suite CS5.5 (Photoshop, InDesign, Illustrator, Bridge) Lightroom, PowerPoint, Keynote, Microsoft Office. Instruction of Adobe Photoshop CS5.5 and Adobe InDesign CS5.5.
• Design and development of PowerPoint/Keynote presentations and other teaching materials.
• Met/conferenced weekly and effectively inspired, encouraged and guided numerous individual students.
• Developed and presented instruction and lectures to audiences of 30 to 250; attained excellent student evaluations.
• Provided feedback/evaluation to students on a weekly/biweekly basis. Submitted & maintained accurate records of attendance, grades and student action reports.
Partner/Art Director
Manning/Terry Communications Design, 1998 – 2008, Shelburne Falls, MA.
Same responsibilities seen at Joan Terry Design with the addition of art direction/design including storyboarding for video, and multi-image presentations.
Partner/Art Director
Mitchell Anthony Associates, Greenfield, MA.
Full service advertising agency.
Art Director/Graphics Coordinator
International Human Resources Development Corp., Boston, MA.
Art direction and project supervision for broadcast quality, technical training videos and accompanying collateral for corporations in the international petroleum industry. Art directed multiple projects, personnel and program budgets. Program budgets averaged $60,000 — $100,00; designed for world-wide distribution. Start-up/development of art department; hired/trained a staff of 15 design professionals. Resolved complaints and art department conflicts. Coordinated vendor relations. Storyboarding for 1 hour video programs, worked closely with scientific technical specialists. Clients included Exxon, Schlumberger Ltd., AGIP, Phillips, ARAMCO, Texaco, The Shell Companies, and British Petroleum.
Media Specialist/Designer
Institute for Urban Transportation, Bloomington, IN.
Development and design of multi-image presentations, and branding materials including logos, transit maps, and bus exterior striping designs for cities in Indiana over 50,000. Photography for newsletter.
Education
M.S., Education, Instructional Systems Technology and Curriculum Development, Indiana University, Bloomington. Plus 11 credits.
B.S., Art, University of Wisconsin, Madison.
Related Training
Ongoing training with Lynda.com tutorials. Adobe Connect Solutions eLearning Seminar, Atlanta, 2013. Social Media Workshop, Sponsored by Power to Give, Atlanta, 2013. Adobe/Mobile Solutions and Web Experience Management Workshop, Atlanta, 2012. Adobe InDesign Training, Boston, 2008. Adobe Photoshop Workshop, Compumaster, Springfield, MA 2007. Adobe InDesign Conference, InDesign Advanced Seminars, Chicago 2006. Adobe Photoshop Workshop, Compumaster, Springfield, MA 2005. Generation Y Workshop with Eric Chester, 2007.
Accomplishments and Associations
Photographic Exhibit (6 photographs/group show), Green Trees Gallery, Northfield, MA.
Collective Visions, inaugural show, faculty group photographic exhibit, The Gallery at Hallmark.
Lens and Keyboard as Palette, photographic exhibit and TV interview, Amherst Media, Amherst, MA.
Gold Award, Western Massachusetts Advertising Club, Direct Mail category. Client: Dek Tillet Ltd.
Gold Award,Western Massachusetts Advertising Club, Brochure/Catalog category. Client: Country Log Homes.
Gold Award, Western Massachusetts Advertising Club, Brochure/Catalog category. Client: Erving Paper.
Gold Award, Boston/New England Association for Multi-Image, “It’s Measureable, It’s Memorable”, Art Director. Client: Ackerley Communications.
Gold Award, Boston/New England Association for Multi-Image, “Sippican Da”, Art Director. Client: Sippican Ocean Systems.
Gold Award, Boston/New England Association for Multi-Image, “Information Age”, Art Director. Client: Wang Computers.
Silver Award, Boston/New England Association for Mulit-Image, Art Director. Client: Very Fine.
Professional Photographers of America.
Student Photographic Society.
Advertising Club of Western Massachusetts.
Pioneer Valley Symphony Chorus.
Outdoor Club of Atlanta.
Board Member, Full Radius Dance Company, Atlanta.
Southeastern Photographic Society, Atlanta